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Molson Canadian Nova Scotia Music Week 2010 >
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Saturday Schedule
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Late Night Suite: 12:30am - 4:30am Rodd Grand Ballroom
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Registration - 8:00 AM - 6:00 PM The Rodd Grand Yarmouth Argyle Room
Educational Conference
Digital Training Day
Saturday, November 7, 2009 The Rodd Grand Yarmouth
Delegate Pass Required for Admission
5-Minute Pitch to Buyers Presented by Ticketpro
9:20 AM 10:20 AM Haleys Lounge
Here is your opportunity to pitch your music/showcase to music buyers attending Molson Canadian Nova Scotia Music Week. Buyers from Music Nova Scotias Bringin it Home Program and all our international buyers will be your audience. Last year, the Bringin it Home buyers purchased nearly $100,000 worth of performances as a result of the pitch session.
Digital Training Day
Facilitators: Steve Mayall and Juan Paz Music Ally
Here is your opportunity to get hands on at the Molson Canadian Nova Scotia Music Week conference. Facilitators from Music Ally will walk you through the step-by-step processes of being a digital artist. Hands on topics include digital marketing, time-saving tips, and design & implementation of campaigns. Bring your laptop!
This day is capped off with a keynote from Warped Tour creator Kevin Lyman that is not to be missed.
Introduction to Digital Marketing
10:30 AM 11:30 AM Yarmouth Room
Digital Marketing: the e-tools of the trade
Key elements of a marketing campaign
Online marketing
Metrics
Customer Relationship Management (CRM)
Google and Facebook ads basics
Digital marketing cases
Useful tools / services
Time-saving via social media syndication
Part 1 11:40 AM 12:30 PM Yarmouth Room
Part 2 1:30 PM 2:30 PM Yarmouth Room
How to use Wordpress or a similar blog as a free or very cheap content management system
How to create automatic Twitter posts from the headlines of your blog postings
How to create automatic blog postings from your Twitter tweets
How to update your Facebook status
How to send images to Twitter from an iPhone, Blackberry or Mobile Phone
How to upload videos from your mobile into your content management system
How to synchronize your Last.fm and YouTube updates so they appear automatically on Facebook
How to send your blog headlines and Twitter tweets to MySpace
The difference between Facebook Profiles, Pages and Groups explained
How to make the most of the viral power of Facebook Events
Online marketing campaigns: Design and Implementation
2:40 PM 3:50 PM Yarmouth Room
Online advertising how it works and what results can be achieved
Direct to consumer how and why a label should develop its own B2C platforms and the role of the artist website
E-Customer Relationship Management (eCRM)
Online equivalents of traditional press
Case studies analysis of two-three successful music related case studies
Google Ads in detail
Facebook Ads in detail
Mobile apps
Interview with an Icon Matt Minglewood
4:00 PM 4:50 PM Yarmouth Room
After a dozen recordings and thirty years of touring from Cape Breton to Vancouver, Europe and across the United States, Matt Minglewood has earned the respect and loyalty of thousands of devoted fans and will give insight to us all on how to survive the music business for 30 + years and remain as relevant as ever.
Keynote with Kevin Lyman
5:00pm 6:00pm Yarmouth Room
Music industry leader Kevin Lyman comes from an extensive background working with internationally known bands like Jane's Addiction, Stone Temple Pilots and Nine Inch Nails. He is experienced in numerous entertainment industry jobs including artist management, booking, tour pre-production, production management, and tour originator. Through this keynote presentation he will discuss his career and share his insight into the changing face of the music industry.
Artist and Industry Mix and Mingle
6:30pm 7:30pm Haley's Lounge
A chance for industry and artists to mingle in a less formal setting.
