Thursday, January 19, 2012 Special Release - Music Nova Scotia Launches New Music Fridays with Take it to the Tiki Casino Nova Scotia and Music Nova Scotia are pleased to announce the creation of a new show in Halifax for Music Nova Scotia members: New Music Fridays. The series will launch on Friday, February 3, 2012 with Take it to the Tiki, a four week battle that will see the winning band travel to Toronto to showcase at The Rivoli on the coveted Delta Hotels Nova Scotia Stage at Canadian Music Week. The winner of the final round will receive a prize package consisting of: ? Showcasing performance at the Delta Hotels Nova Scotia Stage - The Tiki Lounge ? Canadian Music Week 2012 Delegate Passes for the band ? 1 night hotel accommodations at the Delta Chelsea in downtown Toronto ? Travel assistance (Level and type of assistance may vary, is yet to be determined, and will be announced ASAP). Each night of the preliminary rounds, the semi-finalist will take home one of three prizes, including 8 hours of recording time at The Shed with producer/engineer Tim-Jim Baker, a marketing and promotional consultation package from Krista Keough Creative Communication , and a remote recording of your live performance by LoudAggas. Music Nova Scotia is calling all eligible bands to submit to Music the Take It to the Tiki battle. Preliminary rounds will take place at the Casino Nova Scotia’s Harbourfront Lounge February 3, 10, and 17th, with a final round to take place among the semi-finalists on February 24th for Music Nova Scotia's New Music Fridays. While we encourage everyone to apply, due to the export nature of this initiative, consideration will only be given to artists that fit within the programming of past MNS/CMW Tiki stages and meet the following criteria:   ? 1 recording released within the past two years or upcoming recording within the next 3 months. ? Strong professional history - regional touring/show experience, regular performance locally, critical reviews, industry buzz, online presence (eg: Facebook fans, Twitter followers, youtube/vimeo views, etc.). ? Independent or established team/infrastructure. ? Artists will be judged based on the music uploaded to their www.musicnovascotia.ca profile so please ensure all information is up to date (e.g. tour dates and audio files are current and updated). Submissions are to include a brief description on how the band/artist would capitalize on a showcase opportunity at the Canadian Music Week festival. All applicants must have an updated www.musicnovascotia.ca member profile to meet eligibility criteria. If you do not have your username and password to log into the website please either use the Forgot Password button on the website or email info@musicnovascotia.ca and it will be emailed to you. When you are filling out your profile online, choose a category in the "Change Category" field. This will ensure that you are listed in the directory. The deadline to submit to Take it to the Tiki is Thursday, January 26th at 5pm. Please click here to apply online. Be sure to read the rules and regulations carefully! Beginning Friday, March 2nd, Casino Nova Scotia and Music Nova Scotia will present New Music Fridays, an opportunity for new and upcoming bands to take the stage at one of the most exciting live venues in Atlantic Canada. Each week there will be three bands booked, each one representing different stages in development. The first band on the bill is brand new to the scene, currently working to build their skills and live performances. The second band up will be busy around town, spreading their sound and actively building a fan base. The third and final band of the night is a "headliner", meaning they have existing fans and have probably been known to grace a weekend stage in the past. The goal for New Music Fridays is to celebrate and promote new local music while giving these acts the opportunity to build up their fanbase, take advantage of a great stage, and play their hearts out to the Friday crowd. Music Nova Scotia is looking for bands to fill all three spots for upcoming Fridays. You must be a current member with Music Nova Scotia. To submit or inquire, please contact Sean MacGillivray at sean@musicnovascotia.ca. Take it to the Tiki/New Music Fridays: When: Every Friday starting on Friday, February 3rd, 2012 Where: Casino Nova Scotia Harbourfront Lounge Showtime: 9PM - 1 AM Programming: Three Music Nova Scotia member acts per night, ranging from new members to seasoned pros For more information on Take it the Tiki, please click here. For more information on New Music Fridays, please click here. For more information, please contact: Lindsay-Bea Davis Marketing, Communications, & Membership Music Nova Scotia lindsaybea@musicnovascotia.ca off: 902.423.6271 x 2